interviews
Observations on Media Activism
by Dr. Clark-Parsons
October 16, 2019
Dr. Clark-Parsons is a Postdoctoral Research Fellow in Activism, Communication, and Social Justice at Annenberg School for Communication at the University of Pennsylvania. Her teaching and research revolve around feminist social movements in the United States and their media practices, drawing on her own participation in and observations of contemporary feminist media campaigns. She can be reached via email at rosemary.clark@asc.upenn.edu
This interview with Dr. Rosemary Clark-Parsons was conducted and condensed by frank news and originally published on September 13, 2018.
frank: I would love to talk to you about your focus on feminist social movements and media practices. But particularly, digital media and social media, in both positive and negative ways.
Rosemary: Yeah, I'm happy to talk about that. Always.
Right now I am post-doctoral fellow in activism, communication, and social justice at the Annenberg School for Communication which is at University of Pennsylvania. I just wrapped up my PHD there over summer, and I sort of came to this research interest through a long-standing interest going back to college in gender in media. I was really interested at first in focusing my research on media representations of women, girls, and other gendered bodies.
But I found that that research area was so depressing and kind of stagnant. We know that the state of affairs when it comes to media representations of gender is pretty bad and has been pretty bad for a long time. That's where the story ends on the research side of things.
I was interested in turning toward the activists who are trying to do something with media to change the state of affairs when it comes to gender and power and representation. So, that's essentially how I got into my interest in studying activism.
frank: How did you end up combining them?
Rosemary: For me the answer came through a research method that we call ethnography which essentially involves participant observation. The data collection method comes from actually being involved in and participating in the thing that you're studying.
That meant getting involved with grassroots activist groups in the city of Philadelphia.
frank: What have you found effective in both your research and your activism?
Rosemary: A lot of my research has been focused on the fact that there are both strengths and weaknesses to using any sort of communication tools, whether we're talking about digital, or analog, or non-digital tools, for activist purposes. All of these tools have a fair amount of limitations, but a lot of the discourse in the early days of the internet was this is how the revolution is going to happen.
Twitter and Facebook, these were how we were going to change the world. But now we're seeing a shift toward identifying the fact that while there are many affordances to using these tools and we've seen some really powerful campaigns, there are also some serious limitations. I'm interested in how feminist activists are figuring out how to negotiate between those or take advantage of the good while also dealing with the downside of using some of these tools.
frank: What are those limitations?
Rosemary: One of the biggest limitations actually comes from one of the biggest strengths. Now we no longer need to have access to a big name organization, with lots of money, lots of people power, resources, and experience to launch a movement. And on the one hand, that's great. We can launch a big protest without requiring the same degree of physical organization. We don't have to be meeting for months at a time in person to organize some kind of political action whether that's a street protest or a boycott or what have you.
So, while we can launch an action really quickly, sometimes we have issues in these movements with long term struggles for social justice, with responding to new challenges as they emerge.
frank: One thing that keeps coming up in terms of effective activism is having very clearly outlined goals. With the ease of social media we can quickly gain a lot of attention but just as quickly forget the true desired outcome. How do you think people avoid that? What sort of leadership or communication does that take?
Rosemary: Yeah, that's a great question. I think that's another issue that comes from this sort of double-edged sword of doing digitally networked activism. On the one hand, if you look at hashtag campaigns, anyone can chime in and sort of bring their own personal reasons for participating to the table. I can share my story under the #MeToo hashtag, for example. But then when it comes to articulating a very clear set of, for example, policy goals, or just concrete steps toward social change, whether at the policy level or more at the cultural level, we're not seeing these movements come together to put out a mission statement. Does that make sense?
frank: Yes.
Rosemary: I think the more successful movements that we're seeing are combining the more old fashion elements of movement organizing, like meeting somehow in person together with a dedicated group of activists, organizing locally, and then also doing these sort of huge network campaigns at the same time. #MeToo is a great example of that, having both the long term struggle component led by Tarana Burke, and sort of branching off into the Time's Up movement. The Never Again movement that came out of the shootings in Florida is another great example of this as well. They're taking advantage of the participatory globally networked nature of social media platforms while also doing the difficult work on the ground to organize long term.
frank: Right. There seems to be a need for a more intense focus on the communities you're actually trying to help.
Rosemary: Yeah, I think that we especially saw this with the very impressive young activists who came out of the Stoneman Douglas shootings. You could see it play out in terms of the news coverage, the need for them to gain trust, not just within their local communities but to gain the trust of their audience. To gain respect of authorities on the issue of control despite the fact that they're these teenagers. Which was working against them.
I think trust, in terms of how you're received by the public, whether that's your immediate neighborhood, organizing for an issue on your block, or whether that's your national audience, as in the case of the Never Again movement, it's essential for social movements, and again requires some of that more old fashioned form of organizing. There were a couple of pieces written about how the teen activists in Stoneman Douglas came together and organized in the aftermath of the shooting. There's a story about them getting together at a slumber party at one of the activists houses and deciding “This is our strategy. This is how we handle the media. We cannot make mistakes, actually, because that will immediately be a reason to put us down. You know we already have our age working against us. We need to gain the trust of our audience."
Trust has always been a key component for a successful movement and continues to be. And it's become even trickier in our world of fake news and conspiracy theories circulating online. You really need to have some authority and gain the trust of your audience.
frank: What do you think about the commodification of cause? About activism as trend? I have a strong gut reaction when I see this stuff online, and think, I don't need to hear about x from you, but perhaps that doesn't matter and all voices added to the mix are important.
Rosemary: Yes, that's a great question. There are two big related changes I've seen with activism over the past five years. One is that it's becoming more mediated and the second is that it's becoming more personalized, like hashtag activism. All the people posting under the hashtag are united by the hashtag itself but they're sharing these very individualized, personalized stories or reasons for participating. That makes it really easy to coopt and commodify. When it's just this personal individual act, it's very easy to take that up and turn it into something that you can sell.
When activism becomes individualized, and personalized, it's not that difficult to make the leap between that and the acts of individualistic consumption and buying something.
We saw this unfortunately, and unbelievably to me, with the #MeToo movement. There were makeup lines branding their products with the #MeToo hashtag. We saw jewelry and clothing lines popping up around the campaign, even a whole bunch of different mobile apps. And they certainly have somewhat of a positive valance. We want to see these issues represented within popular culture, within consumer culture. But there's the danger there of suggesting that what's needed to solve a problem as big as sexual violence and sexual harassment is just this individual act of buying something rather than collectively organizing for structural change.
frank: If you have a large social presence or voice, and you want to be involved, how do you avoid personalizing everything, or avoid taking away from the movement's goals?
Rosemary: I don't think that there's necessarily anything inherently wrong in personalizing your involvement. Feminists in the U.S. have been saying the personal is political since the 1960s. The issue is keeping that connection between the personal and the political, reminding the people who are following you that your personal story is connected back to this structural issue, not just you. It's part of this, in the case of #MeToo, global issue of sexual violence.
frank: Do you feel like people, especially women who have a large voice or public presence, should feel a responsibility to contribute to the conversation, or do you think that we put too much pressure on people to fall into the categories and narratives that we would like to see them in?
Rosemary: One of the very valid concerns about the #MeToo movement, for example, is that we're putting a lot of pressure on not just women but anyone who has experienced sexual violence and harassment to come forward and tell their story. And one concern there is all of the focus is on the survivors and the victims rather than on actually holding accountable the people who are responsible for this behavior and for these assaults in some cases.
I think it can be an issue in terms of our focus on where the change and action needs to happen. We don't necessarily want to add to the weight that survivors are carrying, and we also want to be careful not to turn what is again this structural problem into some sort of media circus around individual people.
We see a lot of hype in the media, a lot of excitement, however misguided, when someone comes forward and says yet another big name renowned celebrity has committed some act of sexual misconduct, and then it becomes about the interpersonal drama.
Rather than the fact that this is huge problem that exists way beyond the scope or the story of two people. I think that there's a danger there in encouraging high profile people to continue to come forward, but at the same time, it's yet another one of these double-edged sword situations. When they come forward, they also encourage other people to feel less shame about their own experiences.
So, it's one of those sort of gray zone situations, to me.
frank: What do you think is next in terms of feminism and feminist movements? What do you think is the next big push and focus?
Rosemary: I think what seems to be on the horizon for feminism in the U.S. right now is figuring out how to take what has been for several years now a very visible surge of feminist activism that has been very much focused on the personal, on everyday fight the power and oppression, everyday encounters with sexual violence, and channeling that into more sustainable, long-lasting, efforts for social change, at the policy level, at the level of more formal institutions of power.
Because on the one hand, we're living in a moment where feminism is everywhere. We can, as we've talked about, buy feminist branded products in the store.
We live in this moment, where it's everywhere, but we also live in a moment where the reality is that Donald Trump is president and we're seeing a systematic roll back of women's rights, of civil rights, the rights in marginalized communities, on a near daily basis. So, there's a disconnect there.
Somehow, we have risen to this high level of visibility within popular culture, but we're not at the same time able to create these longer lasting institutional changes. I'm hopeful that that's going to shift, that the disconnect is going to come together a little bit more. We're seeing a lot of headlines heralding what they're calling the Year of Women. A lot of feminist candidates have been running for different levels of political office. The next big issue for these movements is figuring out how to turn that energy, turn that focus, on everyday sorts of injustice, everyday sites of power, and channel that into more institutional long lasting forms of change.
frank: What new policy for women's equality are you looking for? Or, is the change you're more interested in cultural?
Rosemary: I think we need to not lose sight of either one. I don't want the pendulum to swing too far into the direction of institutional policy and let go of some of the great work feminist activists have been doing around these more every day social forms of change. We're now more aware than ever, I think of sexual harassment as a social issue, but I think they need to be paired together. I would love to see the same amount of energy and the same amount of success in the area of shoring up our policies around sexual harassment, shoring up the resources we have for survivors who are seeking legal recourse or who are seeking some kind of transformative justice within their particular cases. We know that this is an issue that is everywhere and that's undeniable, but the question becomes now what?
We need to make sure that we're creating resources for survivors who want to hold their perpetrators accountable at whatever level, to be able to pursue that. I think that's a major issue right now.
frank: What do you feel is being overlooked right now? In terms of what your research is focused on.
Rosemary: This has been the common thread, I think, in what we've talked about already, but one point that I feel I try to make in my research is that we need to be paying close attention to this shift away from a time when big name formal organizations structured with movements which came with its own set of pros and cons. There are organizational resources on the one hand, and dedicated leaders, but then there are also all sorts of exclusion and gatekeepers filtering out who gets to participate and whose voices are heard.
We're seeing a shift away from that and towards these media platforms, actually becoming the way that movements are structured. So, whereas you might have had in the past, organizations controlling a movement's communication, today, the actual message itself, whether it's a hashtag, or whether it's a platform - these forms of media are at the center of a lot of social movements today and that comes with a whole range of affordances and limitations. I think that's a major shift that's being overlooked in conversations about the future of social organizing in the U.S. and one that I try to highlight a lot in my own work.
interviews
In Conversation with LANDING STUDIO, Part 2
by LANDING STUDIO
May 12, 2018
This interview with Marie Law Adams and Dan Adams, the founding principals of LANDING STUDIO, was conducted and condensed by frank news. This is part two of an ongoing conversation between frank and LANDING STUDIO.
I heard you guys just won an award at APA.
MARIE: Yes, that’s our first recognition by a planning group.
You’re in the planning department at MIT, Dan directs the architecture department at Northeastern, your firm is winning planning awards. What does the tension mean to you? What does it mean to be in the middle of it?
MARIE: It's exactly what has defined our practice. Everything we're working on is at a moment of disconnect between something happening on the ground and something in policy.
We appreciate the pressures of environmental policy on infrastructure to push new ways of thinking about how these sites work.
I think that failure happens when the policy appears as a hurdle to industries. They hold off on improvements for as long as possible.
What the moment of departure for you in architecture school? When did you realize that your interest was beyond buildings?
MARIE: We both come from architecture programs that discouraged us from making buildings. It was more of a design-focused education. I think we took that to heart and never really invested in thinking much about buildings. Rather, what are bigger pictures that can be solved or addressed through design in some way.
DAN: I think it was revelatory to start our practice with this Salt Pile. To see a landscape that operates at one scale. But then witness this constant state of kinetics to realize that the landscape is overtly connected to the rest of the world.
Who is designing those urban relationships? What are the mediums through which to do it?
DAN: We always run into this scenario. We talk about our work and people reference projects like the High Line that New York. It's a very post-industrial. I think often that's where people see the role of designers: how to literally convert former industrial operations into a domesticated program for the city, for recreation. Rather than thinking about situating their work within the design of industrial operations themselves.
MARIE: A highway or bridge is filled with design constraints. They have different types of opportunities around them. Our design evolved as soon as we talked to the bridge inspectors. We understood how to support what they do but also allow public access to the community.
How do you define the community?
DAN: the definition of community is a difficult question on a lot of these sites. I think a lot of times there is some default conception that the community is the people who live within a specific proximity.
MARIE: Which it is…
DAN: It certainly is. But more and more we're coming to understand that these things are part of a broader, regional, and in fact global community, particularly when you're talking at the scale of infrastructure and industrial systems.
When you put it at the scale of the environment, a decision made in Boston must keep in mind the people in perhaps Yemen, where the natural gas is actually produced before it gets here.
MARIE: I think that comes into play through policy. The question becomes, how does that process work out on the ground? The communities that we do have access to are super local. But the policy advocates for the more regional impacts of these spaces. We try to negotiate those interests in the project.
How did the light installation change attention to the area from the community?
MARIE: We wanted the installation to start a conversation, and then see what happens. It led to some strange —
DAN: Observations…
MARIE: Mainly through newspaper articles. Local newspaper articles would poke fun at the project. And criticize the industry for trying to communicate back to the community.
DAN: But it also unveiled certain things. They interviewed people in the city. Different people had different responses, they would say things like “Oh I think this is great because I don't care about the lighting in this salt pile, but it brings more light onto the street. The street’s normally creepy and dark and it kind of helps address that issue.”
MARIE: Or “oh can we propose here?”
DAN: That's the weird irony. People used it as a platform to criticize the industry. And yet in the same article someone asked if they could propose on the salt pile. It immediately shows the conflicted nature of these things. Why people feel the way they feel.
This question of being part of a community, one way to do that is to hold meetings where people come and talk.
MARIE: And we do that.
DAN: Another type is to to actually work with people who are changing the light fixtures on the highway. We have spent nights talking with them about their job and what they do, and by getting to know them we learn about issues in the area.
MARIE: That's how we started our work with the MASS DOT [Department of Transportation]. They asked us to do a two week, temporary light installation under the Southeast Expressway in Boston. We ended up doing it for two years. Every two weeks to a month we'd go out there at night for six hours or so, changing the lights. We got to be intimately familiar with the light and the nightlife of the space. We saw it change dramatically in the few years that we were there.
DAN: That's a funny thing in the design world. How removed people are from the things they design. Our approach is to try and be engaged with the communities we're designing for.
MARIE: It’s challenging. It does take a lot of time to do that. The Charlesgate project is the first that was initiated from a community group. It feels like a different context for us because they've already got their own organizational structure around the place. They're doing tours and trying to bring people into the site. In some ways there is less burden on us to stir up activity, as we did in other projects. The more abandoned, industrial or infrastructural ones.
Can you talk about the dinosaurs?
MARIE: The dinosaurs are part of the Underground at Ink Block Project. The highway changes form—
DAN: We call one side the Fray. Like a fraying rope. All the strands of the highway spread apart. Water and light get down under the highway, and the area has no surface roads. It’s important to point out. People look at a highway and just call it a highway. But there are radically different architectures. The other side is what we call the Bundle, where all of the ramps compress into a really tight strand, about 15 lanes wide. It’s a 200-foot wide viaduct. There is no water or light. It has surface roads, so huge amounts of sound get trapped. Whereas in in the Fray, no sound traps. It emanates into the atmosphere.
Via Landing Studio. Boston, MA | 2016
The dinosaurs are an effort to make the experience of passing through that cave more pleasant. Essentially through lighting and art installation. But it is not a space to encourage people to spend time in. It's not really a pleasant environment.
But it is a route.
DAN: It's a route that's heavily travelled. The dinosaurs are meant to make passage less threatening. The other parts of the landscape address ecosystem performance and recreation. They encourage people to spend time. The design differences come from physical differences in the infrastructure itself.
Via Landing Studio. Boston, MA | 2016
Olmsted was trying to mask these ecosystem operations. Maybe now we’re more open to seeing how things work. How do you deal with people who call it ugly?
MARIE: We've been doing a lot of work with the Emerald Necklace Conservancy. The president, who's a planner, is frustrated by the fact that many Bostonians don't know that the Emerald Necklace is an infrastructural system. It was designed to manage floodwater and urbanization at a time when Boston grew really quickly. It's an entirely constructed landscape but it appears to be natural and pastoral. That English, picturesque imagery. It appears as if it was always there. Whereas other, more infrastructural environments like the highways are so clearly built by humans.
Image via LANDING STUDIO. Charlesgate. Boston, MA | 2017-Present
I think it became pretty obvious early on working with salt piles. You can't try to compete with that scale, or make things go away, or mitigate their impact. You have to just work with what's there.
DAN: Over the last 10 years it has become a weird kind of marketing. Typical condominium developments now embrace an edgy, industrial aesthetic. It makes people more apt to accept actual infrastructure and industrial systems in their city. It is challenging. On a lot of our park projects, for example, we want to use habitat-rich, native plants. But people say oh it looks weedy and demand that it gets mowed down, which eliminates the habitat. You realize so much of it is about perception of things.
MARIE: I find in the communities we work with that the perception of natural-looking landscapes is more controversial than the industrial relics themselves.
DAN: Joan Iverson Nassauer wrote a great piece called Messy Ecosystems, Orderly Frames. It is about how in cities, we try to hide from ourselves the things we don't like about ourselves. That operates on so many scales. It means that the oil refinery goes far away. Sewage goes down into pipes where you can't see it. We mow the plants so that they seem controlled and orderly. We sterilize things with toxic chemicals. All so that we don't have to confront the parts of ourselves we don't like. Some of it is probably a strange fiction we've inherited over time, through market and aesthetic regimes that we think are preferable now.
We now know how much of those are premised on really bad environmental concepts, global inequity and injustice. Even toxic chemicals to make things sterilized or to make neon-green lawns. It’s the same way we have to work against 100 years of problematic infrastructure development.
MARIE: I think the communication of intent is really important in a landscape that doesn't appear manicured.
Use your design education to change the narrative so that people think this is what they want.
DAN: At I-93 for example, we diverted the highway’s train leaders into the landscape. At the end of the train leaders there are rocky deposits that catch all of the cigarette butts, styrofoam, leaves, grit, and everything else nasty that flows off of highways. So you now have to see all of those things when you go there. But it also makes maintenance very easy. You just rake it out and put in a trash bag. It used to just go into the ocean, and that was great, right? Because the tide comes in every six hours and takes that stuff away. You can pretend it no longer exists because it's just gone.
MARIE: There does have to be a shift in what you want to see in public, open space in order to do this.
There's clearly a design intention to collecting all this junk in one place. Is it also intentional to have people see it?
MARIE: I don't think that our design team knew that that was going to happen, and we didn't really know either. It was something that we started observing once the project was under construction. All of a sudden we were like, ok this is actually interesting, that it becomes legible in the landscape.
DAN: Planning is flawed with concepts of isolation. This is where planning sort of undermines the value of design. As designers we believe you can design solutions to complicated things.
MARIE: That friction is really important though.
DAN: Planning aims to separate frictions. Like, oh it's a problem to have a refinery next to a community or an elementary school.
And the truth is, yes, it is. Either you eliminate that friction or redesign it. But the idea that those frictions somehow go away, just by keeping those places physically isolated, is a problematic environmental philosophy.
MARIE: You're starting this issue with Thomas Campanella’s essay and the fear of big projects. think today we're dealing with the legacy of those big projects, but can only do small projects to react to them.
In Boston, stormwater that comes into the city goes through a whole network of green infrastructure projects. You have to just operate in the margins.
DAN: There’s no one thing that could fix it all. Which is funny with something like the LA River. It’s a bit of a sick irony that in a city that is deprived of water, the fundamental principle managing water is to get it out of the city. And in that process, contaminate and kill any habitat that could be provided by the water. That's one of the strange philosophies of the last 100 years.
This is not totally surprisingly in the petroleum era: the idea that nature and cities are antithetical. We became enemies with natural systems and the goal was to flush them from the city, put them in the ocean. Yet for thousands of years natural processes are what fueled cities. This is what I mean by a radically wrong philosophy.
The industrial revolution and the era of petroleum was fundamentally about that. A source of energy more powerful than gravity, more powerful than the wind, that could let us do things no longer contingent on natural processes. And then that became the philosophy of cities. That we don’t have to work with these systems— we could actually work in spite of them. We are seeing the consequences of that now.