interviews
Observations on Media Activism
by Dr. Clark-Parsons
October 16, 2019
Dr. Clark-Parsons is a Postdoctoral Research Fellow in Activism, Communication, and Social Justice at Annenberg School for Communication at the University of Pennsylvania. Her teaching and research revolve around feminist social movements in the United States and their media practices, drawing on her own participation in and observations of contemporary feminist media campaigns. She can be reached via email at rosemary.clark@asc.upenn.edu
This interview with Dr. Rosemary Clark-Parsons was conducted and condensed by frank news and originally published on September 13, 2018.
frank: I would love to talk to you about your focus on feminist social movements and media practices. But particularly, digital media and social media, in both positive and negative ways.
Rosemary: Yeah, I'm happy to talk about that. Always.
Right now I am post-doctoral fellow in activism, communication, and social justice at the Annenberg School for Communication which is at University of Pennsylvania. I just wrapped up my PHD there over summer, and I sort of came to this research interest through a long-standing interest going back to college in gender in media. I was really interested at first in focusing my research on media representations of women, girls, and other gendered bodies.
But I found that that research area was so depressing and kind of stagnant. We know that the state of affairs when it comes to media representations of gender is pretty bad and has been pretty bad for a long time. That's where the story ends on the research side of things.
I was interested in turning toward the activists who are trying to do something with media to change the state of affairs when it comes to gender and power and representation. So, that's essentially how I got into my interest in studying activism.
frank: How did you end up combining them?
Rosemary: For me the answer came through a research method that we call ethnography which essentially involves participant observation. The data collection method comes from actually being involved in and participating in the thing that you're studying.
That meant getting involved with grassroots activist groups in the city of Philadelphia.
frank: What have you found effective in both your research and your activism?
Rosemary: A lot of my research has been focused on the fact that there are both strengths and weaknesses to using any sort of communication tools, whether we're talking about digital, or analog, or non-digital tools, for activist purposes. All of these tools have a fair amount of limitations, but a lot of the discourse in the early days of the internet was this is how the revolution is going to happen.
Twitter and Facebook, these were how we were going to change the world. But now we're seeing a shift toward identifying the fact that while there are many affordances to using these tools and we've seen some really powerful campaigns, there are also some serious limitations. I'm interested in how feminist activists are figuring out how to negotiate between those or take advantage of the good while also dealing with the downside of using some of these tools.
frank: What are those limitations?
Rosemary: One of the biggest limitations actually comes from one of the biggest strengths. Now we no longer need to have access to a big name organization, with lots of money, lots of people power, resources, and experience to launch a movement. And on the one hand, that's great. We can launch a big protest without requiring the same degree of physical organization. We don't have to be meeting for months at a time in person to organize some kind of political action whether that's a street protest or a boycott or what have you.
So, while we can launch an action really quickly, sometimes we have issues in these movements with long term struggles for social justice, with responding to new challenges as they emerge.
frank: One thing that keeps coming up in terms of effective activism is having very clearly outlined goals. With the ease of social media we can quickly gain a lot of attention but just as quickly forget the true desired outcome. How do you think people avoid that? What sort of leadership or communication does that take?
Rosemary: Yeah, that's a great question. I think that's another issue that comes from this sort of double-edged sword of doing digitally networked activism. On the one hand, if you look at hashtag campaigns, anyone can chime in and sort of bring their own personal reasons for participating to the table. I can share my story under the #MeToo hashtag, for example. But then when it comes to articulating a very clear set of, for example, policy goals, or just concrete steps toward social change, whether at the policy level or more at the cultural level, we're not seeing these movements come together to put out a mission statement. Does that make sense?
frank: Yes.
Rosemary: I think the more successful movements that we're seeing are combining the more old fashion elements of movement organizing, like meeting somehow in person together with a dedicated group of activists, organizing locally, and then also doing these sort of huge network campaigns at the same time. #MeToo is a great example of that, having both the long term struggle component led by Tarana Burke, and sort of branching off into the Time's Up movement. The Never Again movement that came out of the shootings in Florida is another great example of this as well. They're taking advantage of the participatory globally networked nature of social media platforms while also doing the difficult work on the ground to organize long term.
frank: Right. There seems to be a need for a more intense focus on the communities you're actually trying to help.
Rosemary: Yeah, I think that we especially saw this with the very impressive young activists who came out of the Stoneman Douglas shootings. You could see it play out in terms of the news coverage, the need for them to gain trust, not just within their local communities but to gain the trust of their audience. To gain respect of authorities on the issue of control despite the fact that they're these teenagers. Which was working against them.
I think trust, in terms of how you're received by the public, whether that's your immediate neighborhood, organizing for an issue on your block, or whether that's your national audience, as in the case of the Never Again movement, it's essential for social movements, and again requires some of that more old fashioned form of organizing. There were a couple of pieces written about how the teen activists in Stoneman Douglas came together and organized in the aftermath of the shooting. There's a story about them getting together at a slumber party at one of the activists houses and deciding “This is our strategy. This is how we handle the media. We cannot make mistakes, actually, because that will immediately be a reason to put us down. You know we already have our age working against us. We need to gain the trust of our audience."
Trust has always been a key component for a successful movement and continues to be. And it's become even trickier in our world of fake news and conspiracy theories circulating online. You really need to have some authority and gain the trust of your audience.
frank: What do you think about the commodification of cause? About activism as trend? I have a strong gut reaction when I see this stuff online, and think, I don't need to hear about x from you, but perhaps that doesn't matter and all voices added to the mix are important.
Rosemary: Yes, that's a great question. There are two big related changes I've seen with activism over the past five years. One is that it's becoming more mediated and the second is that it's becoming more personalized, like hashtag activism. All the people posting under the hashtag are united by the hashtag itself but they're sharing these very individualized, personalized stories or reasons for participating. That makes it really easy to coopt and commodify. When it's just this personal individual act, it's very easy to take that up and turn it into something that you can sell.
When activism becomes individualized, and personalized, it's not that difficult to make the leap between that and the acts of individualistic consumption and buying something.
We saw this unfortunately, and unbelievably to me, with the #MeToo movement. There were makeup lines branding their products with the #MeToo hashtag. We saw jewelry and clothing lines popping up around the campaign, even a whole bunch of different mobile apps. And they certainly have somewhat of a positive valance. We want to see these issues represented within popular culture, within consumer culture. But there's the danger there of suggesting that what's needed to solve a problem as big as sexual violence and sexual harassment is just this individual act of buying something rather than collectively organizing for structural change.
frank: If you have a large social presence or voice, and you want to be involved, how do you avoid personalizing everything, or avoid taking away from the movement's goals?
Rosemary: I don't think that there's necessarily anything inherently wrong in personalizing your involvement. Feminists in the U.S. have been saying the personal is political since the 1960s. The issue is keeping that connection between the personal and the political, reminding the people who are following you that your personal story is connected back to this structural issue, not just you. It's part of this, in the case of #MeToo, global issue of sexual violence.
frank: Do you feel like people, especially women who have a large voice or public presence, should feel a responsibility to contribute to the conversation, or do you think that we put too much pressure on people to fall into the categories and narratives that we would like to see them in?
Rosemary: One of the very valid concerns about the #MeToo movement, for example, is that we're putting a lot of pressure on not just women but anyone who has experienced sexual violence and harassment to come forward and tell their story. And one concern there is all of the focus is on the survivors and the victims rather than on actually holding accountable the people who are responsible for this behavior and for these assaults in some cases.
I think it can be an issue in terms of our focus on where the change and action needs to happen. We don't necessarily want to add to the weight that survivors are carrying, and we also want to be careful not to turn what is again this structural problem into some sort of media circus around individual people.
We see a lot of hype in the media, a lot of excitement, however misguided, when someone comes forward and says yet another big name renowned celebrity has committed some act of sexual misconduct, and then it becomes about the interpersonal drama.
Rather than the fact that this is huge problem that exists way beyond the scope or the story of two people. I think that there's a danger there in encouraging high profile people to continue to come forward, but at the same time, it's yet another one of these double-edged sword situations. When they come forward, they also encourage other people to feel less shame about their own experiences.
So, it's one of those sort of gray zone situations, to me.
frank: What do you think is next in terms of feminism and feminist movements? What do you think is the next big push and focus?
Rosemary: I think what seems to be on the horizon for feminism in the U.S. right now is figuring out how to take what has been for several years now a very visible surge of feminist activism that has been very much focused on the personal, on everyday fight the power and oppression, everyday encounters with sexual violence, and channeling that into more sustainable, long-lasting, efforts for social change, at the policy level, at the level of more formal institutions of power.
Because on the one hand, we're living in a moment where feminism is everywhere. We can, as we've talked about, buy feminist branded products in the store.
We live in this moment, where it's everywhere, but we also live in a moment where the reality is that Donald Trump is president and we're seeing a systematic roll back of women's rights, of civil rights, the rights in marginalized communities, on a near daily basis. So, there's a disconnect there.
Somehow, we have risen to this high level of visibility within popular culture, but we're not at the same time able to create these longer lasting institutional changes. I'm hopeful that that's going to shift, that the disconnect is going to come together a little bit more. We're seeing a lot of headlines heralding what they're calling the Year of Women. A lot of feminist candidates have been running for different levels of political office. The next big issue for these movements is figuring out how to turn that energy, turn that focus, on everyday sorts of injustice, everyday sites of power, and channel that into more institutional long lasting forms of change.
frank: What new policy for women's equality are you looking for? Or, is the change you're more interested in cultural?
Rosemary: I think we need to not lose sight of either one. I don't want the pendulum to swing too far into the direction of institutional policy and let go of some of the great work feminist activists have been doing around these more every day social forms of change. We're now more aware than ever, I think of sexual harassment as a social issue, but I think they need to be paired together. I would love to see the same amount of energy and the same amount of success in the area of shoring up our policies around sexual harassment, shoring up the resources we have for survivors who are seeking legal recourse or who are seeking some kind of transformative justice within their particular cases. We know that this is an issue that is everywhere and that's undeniable, but the question becomes now what?
We need to make sure that we're creating resources for survivors who want to hold their perpetrators accountable at whatever level, to be able to pursue that. I think that's a major issue right now.
frank: What do you feel is being overlooked right now? In terms of what your research is focused on.
Rosemary: This has been the common thread, I think, in what we've talked about already, but one point that I feel I try to make in my research is that we need to be paying close attention to this shift away from a time when big name formal organizations structured with movements which came with its own set of pros and cons. There are organizational resources on the one hand, and dedicated leaders, but then there are also all sorts of exclusion and gatekeepers filtering out who gets to participate and whose voices are heard.
We're seeing a shift away from that and towards these media platforms, actually becoming the way that movements are structured. So, whereas you might have had in the past, organizations controlling a movement's communication, today, the actual message itself, whether it's a hashtag, or whether it's a platform - these forms of media are at the center of a lot of social movements today and that comes with a whole range of affordances and limitations. I think that's a major shift that's being overlooked in conversations about the future of social organizing in the U.S. and one that I try to highlight a lot in my own work.
interviews
Impact Investment For The Circular Economy
by Rob Kaplan
January 31, 2019
Rob Kaplan is Founder and CEO of Circulate Capital, an impact-focused investment management firm dedicated to financing innovation, companies, and infrastructure that prevent the flow of plastic waste into the world's ocean while advancing the circular economy.
How do you define a circular economy?
I think a circular economy is one where commodities and resources are managed in perpetuity. So that there is no waste, but instead it's a resource for future innovation and product manufacturing.
In transitioning from a linear system to a circular one – who becomes responsible for the end of life? Especially in a time where goods are globally dispersed.
Well, I think the answer is that everybody's responsible. There's no single entity that is responsible for how it's managed at the end of its life, in my opinion. That's why this is a systems challenge that requires a systems solution.
Part of the challenge you're noting is the aspiration of a circular economy with the reality of where waste exists today. Because, circular economy in many ways is an aspirational concept. Especially within consumable products. It doesn't really exist. As we look to invest in companies that can prevent plastic pollution and instead drive towards more circular opportunities, it is a matter of degree. It's not, we'll get there tomorrow in that perfect ideal. It's more about, we've got a lot of waste that's not being managed appropriately. How do we improve that in a way that can create value for those communities? And also prevent the pollution at the same time.
What do some of those solutions look like in practice for you and the companies you work with?
We've been looking at how to invest in South and Southeast Asia for the last couple years. I'd say most of the opportunity that’s "shovel ready" today is in the waste and recycling sector. They are usually startup recycling companies that are generally the first line of formality. Where they're buying materials from waste pickers as well as municipalities in some cases. And then adding some kind of value to it. We also see a number of recycling facilities. They're a little bit further downstream from the collection aggregation. We have started to see a little bit of reusable and returnable systems, but they're in a very early stage at this time.
When you work with a large multi-national company, such as PepsiCo or Coca-Cola, what does their commitment to this process look like?
They have two different levels of commitment. The first is they are committing to improve their own operations and supply chains. Almost all of our investors have direct commitments about what they're doing to increase the amount of recycled materials they use in packaging and design for recyclability. Then, they are also committing capital to our strategy to allow us to invest in companies that can increase the amount of recycled material available for their use and the use of others.
They are also providing expertise and resources, and network. They are providing essential off-take and the ability to buy the material after it's collected and sorted. That's a big part of the challenge. The market that's available to buy this material. Needing that kind of surety of off-take.
We’ve discussed circular economies from a variety of perspectives and backgrounds. Science, academia, advocacy. You approach it as a business. Why is your work a necessary part of the puzzle?
The particular slice of the problem we are looking at is plastic pollution in Southeast Asia. We quickly realized it was going to take many billions of dollars of capital to build the infrastructure required to really stop the flow of plastic leaking into the environment and the ocean. We started to look at where would that capital come from? And we realized that it's not going to come from necessarily consumers or companies, but really, institutional investors that are financing the future of infrastructure in Asia. The only way to get those folks involved in this space is to show them that it's an investable marketplace. That there is a track record. That there is a pipeline of opportunity. And that you can make money doing this. We want to demonstrate that investing in waste recycling is as boring as investing in roads and bridges, for which there is a lot of capital allocated.
Our approach to this was “How do you turn this from a waste stream and a cost center into a profit center as a way to unlock that capital?”
When you say infrastructure, are you talking landfills, incinerators? What is that infrastructure?
Our focus is certainly on the recycling and reuse side. I think there is a reality that they need to have improved landfills in Southeast Asia too. But we're not particularly able or interested in financing landfills and incinerators are out of our scope.
Has the China recycling ban affected your day to day?
Oh yeah. I mean National Sword basically turned the entire recycling industry upside down globally. In the markets that we're particularly focused on, they were exporting waste to China too. They hadn't invested in their own domestic processing. That has caused big problems for them and has created great opportunities for investors, who are trying to build those companies within those countries, under those infrastructure projects.
I think most of the countries we're working in in Southeast Asia have also started to follow China's lead and stop accepting imported waste. The US and Europe are not contributing as much to ocean plastic these days as we used to. Because the exporting markets have dried up.
I think there's probably a shifting in the future where more of that will go to Africa, right? Because they haven't started those bans. But most of Southeast Asia has already either halted imports or is talking about halting imports.
Does all of this help move the agenda of circular economies further?
Absolutely. It was so cheap. No one had any incentive to invest in domestic circular economy opportunities because if you were in Los Angeles it was cheaper to ship a container of waste to China than it was to Chicago.
That's crazy.
One important point that I've been trying to communicate lately is that there is no silver bullet for these solutions. It's incredibly complex. People really look for elegant, simplified solutions. But a circular economy is complex. We're not going to be able to reduce our way out of this problem just like we're not going to be able to recycle our way out of this problem. You need both and many more solutions. I worry about absolutists that are trying to push agendas rather than really trying to drive environmental progress.
Our approach is very much, how do we deploy capital as much and as quickly as possible to stop this pollution and make triple bottom line in the process of doing it? Rather than, you know, any political perspective or point of view, it's really just the view of the investor that we're looking to bring to the conversation.
All or nothing doesn’t work here.
Yeah. It's really complex. How can anyone say that there's a single solution to something? If it were that easy, we would have figured it out already. And I think we're also starting to see, because of the topic getting so hot and everyone wanting a piece of it, they're all saying, “Well, what's my contribution?"
Right.
My contribution is activism. My contribution is lobbying or my contribution is X, Y, and Z. And so they're all sort of piling on without a really clear theory of change about where they think they're trying to drive the progress.
Has the re-upping of investment from petrochemical companies into the production of plastic affected your work?
Yeah. One of the interesting things about plastics and circular economies is you actually want that feed stock, right? If you start removing feed stock opportunities, like PET plastic, which is what most beverage bottles are made of, for example, that's really problematic from a circular economy and recycling perspective because PET is the most recyclable plastic that we have today. You'd want to see more of that recyclable material out there. Right now it's cheaper to make plastic out of petroleum or natural gas in the US. It could be cheap to make it out of old plastics. That's where I think the big unlock towards the circular economy comes in. How do you tap into those market forces of building massive chemical facilities and use that as your off take for recyclables? That's the opportunity to change the game and that's your supply and your demand.
Are you optimistic that that will start happening?
I think the petrochemical industry is starting to show that they're really interested in that idea. I think it's really complex and hard to do. There's a lot of barriers. But it's not a technology barrier necessarily.
Is it a political barrier?
It's not so much a political barrier, I think but... Why do you think it's a political barrier?
Because of the political and financial incentive to produce and frack natural gas. How do you switch where incentive lies?
Yeah. I think you're right there. Policy is a huge part of that. Especially in the US where natural gas is so cheap thanks to policy incentives and new technology. It's not so much the same thing in some of these emerging markets we're working in, which is where energy is very expensive and most of that additional capacity is coming online.