interviews
Observations on Media Activism
by Dr. Clark-Parsons
October 16, 2019
Dr. Clark-Parsons is a Postdoctoral Research Fellow in Activism, Communication, and Social Justice at Annenberg School for Communication at the University of Pennsylvania. Her teaching and research revolve around feminist social movements in the United States and their media practices, drawing on her own participation in and observations of contemporary feminist media campaigns. She can be reached via email at rosemary.clark@asc.upenn.edu
This interview with Dr. Rosemary Clark-Parsons was conducted and condensed by frank news and originally published on September 13, 2018.
frank: I would love to talk to you about your focus on feminist social movements and media practices. But particularly, digital media and social media, in both positive and negative ways.
Rosemary: Yeah, I'm happy to talk about that. Always.
Right now I am post-doctoral fellow in activism, communication, and social justice at the Annenberg School for Communication which is at University of Pennsylvania. I just wrapped up my PHD there over summer, and I sort of came to this research interest through a long-standing interest going back to college in gender in media. I was really interested at first in focusing my research on media representations of women, girls, and other gendered bodies.
But I found that that research area was so depressing and kind of stagnant. We know that the state of affairs when it comes to media representations of gender is pretty bad and has been pretty bad for a long time. That's where the story ends on the research side of things.
I was interested in turning toward the activists who are trying to do something with media to change the state of affairs when it comes to gender and power and representation. So, that's essentially how I got into my interest in studying activism.
frank: How did you end up combining them?
Rosemary: For me the answer came through a research method that we call ethnography which essentially involves participant observation. The data collection method comes from actually being involved in and participating in the thing that you're studying.
That meant getting involved with grassroots activist groups in the city of Philadelphia.
frank: What have you found effective in both your research and your activism?
Rosemary: A lot of my research has been focused on the fact that there are both strengths and weaknesses to using any sort of communication tools, whether we're talking about digital, or analog, or non-digital tools, for activist purposes. All of these tools have a fair amount of limitations, but a lot of the discourse in the early days of the internet was this is how the revolution is going to happen.
Twitter and Facebook, these were how we were going to change the world. But now we're seeing a shift toward identifying the fact that while there are many affordances to using these tools and we've seen some really powerful campaigns, there are also some serious limitations. I'm interested in how feminist activists are figuring out how to negotiate between those or take advantage of the good while also dealing with the downside of using some of these tools.
frank: What are those limitations?
Rosemary: One of the biggest limitations actually comes from one of the biggest strengths. Now we no longer need to have access to a big name organization, with lots of money, lots of people power, resources, and experience to launch a movement. And on the one hand, that's great. We can launch a big protest without requiring the same degree of physical organization. We don't have to be meeting for months at a time in person to organize some kind of political action whether that's a street protest or a boycott or what have you.
So, while we can launch an action really quickly, sometimes we have issues in these movements with long term struggles for social justice, with responding to new challenges as they emerge.
frank: One thing that keeps coming up in terms of effective activism is having very clearly outlined goals. With the ease of social media we can quickly gain a lot of attention but just as quickly forget the true desired outcome. How do you think people avoid that? What sort of leadership or communication does that take?
Rosemary: Yeah, that's a great question. I think that's another issue that comes from this sort of double-edged sword of doing digitally networked activism. On the one hand, if you look at hashtag campaigns, anyone can chime in and sort of bring their own personal reasons for participating to the table. I can share my story under the #MeToo hashtag, for example. But then when it comes to articulating a very clear set of, for example, policy goals, or just concrete steps toward social change, whether at the policy level or more at the cultural level, we're not seeing these movements come together to put out a mission statement. Does that make sense?
frank: Yes.
Rosemary: I think the more successful movements that we're seeing are combining the more old fashion elements of movement organizing, like meeting somehow in person together with a dedicated group of activists, organizing locally, and then also doing these sort of huge network campaigns at the same time. #MeToo is a great example of that, having both the long term struggle component led by Tarana Burke, and sort of branching off into the Time's Up movement. The Never Again movement that came out of the shootings in Florida is another great example of this as well. They're taking advantage of the participatory globally networked nature of social media platforms while also doing the difficult work on the ground to organize long term.
frank: Right. There seems to be a need for a more intense focus on the communities you're actually trying to help.
Rosemary: Yeah, I think that we especially saw this with the very impressive young activists who came out of the Stoneman Douglas shootings. You could see it play out in terms of the news coverage, the need for them to gain trust, not just within their local communities but to gain the trust of their audience. To gain respect of authorities on the issue of control despite the fact that they're these teenagers. Which was working against them.
I think trust, in terms of how you're received by the public, whether that's your immediate neighborhood, organizing for an issue on your block, or whether that's your national audience, as in the case of the Never Again movement, it's essential for social movements, and again requires some of that more old fashioned form of organizing. There were a couple of pieces written about how the teen activists in Stoneman Douglas came together and organized in the aftermath of the shooting. There's a story about them getting together at a slumber party at one of the activists houses and deciding “This is our strategy. This is how we handle the media. We cannot make mistakes, actually, because that will immediately be a reason to put us down. You know we already have our age working against us. We need to gain the trust of our audience."
Trust has always been a key component for a successful movement and continues to be. And it's become even trickier in our world of fake news and conspiracy theories circulating online. You really need to have some authority and gain the trust of your audience.
frank: What do you think about the commodification of cause? About activism as trend? I have a strong gut reaction when I see this stuff online, and think, I don't need to hear about x from you, but perhaps that doesn't matter and all voices added to the mix are important.
Rosemary: Yes, that's a great question. There are two big related changes I've seen with activism over the past five years. One is that it's becoming more mediated and the second is that it's becoming more personalized, like hashtag activism. All the people posting under the hashtag are united by the hashtag itself but they're sharing these very individualized, personalized stories or reasons for participating. That makes it really easy to coopt and commodify. When it's just this personal individual act, it's very easy to take that up and turn it into something that you can sell.
When activism becomes individualized, and personalized, it's not that difficult to make the leap between that and the acts of individualistic consumption and buying something.
We saw this unfortunately, and unbelievably to me, with the #MeToo movement. There were makeup lines branding their products with the #MeToo hashtag. We saw jewelry and clothing lines popping up around the campaign, even a whole bunch of different mobile apps. And they certainly have somewhat of a positive valance. We want to see these issues represented within popular culture, within consumer culture. But there's the danger there of suggesting that what's needed to solve a problem as big as sexual violence and sexual harassment is just this individual act of buying something rather than collectively organizing for structural change.
frank: If you have a large social presence or voice, and you want to be involved, how do you avoid personalizing everything, or avoid taking away from the movement's goals?
Rosemary: I don't think that there's necessarily anything inherently wrong in personalizing your involvement. Feminists in the U.S. have been saying the personal is political since the 1960s. The issue is keeping that connection between the personal and the political, reminding the people who are following you that your personal story is connected back to this structural issue, not just you. It's part of this, in the case of #MeToo, global issue of sexual violence.
frank: Do you feel like people, especially women who have a large voice or public presence, should feel a responsibility to contribute to the conversation, or do you think that we put too much pressure on people to fall into the categories and narratives that we would like to see them in?
Rosemary: One of the very valid concerns about the #MeToo movement, for example, is that we're putting a lot of pressure on not just women but anyone who has experienced sexual violence and harassment to come forward and tell their story. And one concern there is all of the focus is on the survivors and the victims rather than on actually holding accountable the people who are responsible for this behavior and for these assaults in some cases.
I think it can be an issue in terms of our focus on where the change and action needs to happen. We don't necessarily want to add to the weight that survivors are carrying, and we also want to be careful not to turn what is again this structural problem into some sort of media circus around individual people.
We see a lot of hype in the media, a lot of excitement, however misguided, when someone comes forward and says yet another big name renowned celebrity has committed some act of sexual misconduct, and then it becomes about the interpersonal drama.
Rather than the fact that this is huge problem that exists way beyond the scope or the story of two people. I think that there's a danger there in encouraging high profile people to continue to come forward, but at the same time, it's yet another one of these double-edged sword situations. When they come forward, they also encourage other people to feel less shame about their own experiences.
So, it's one of those sort of gray zone situations, to me.
frank: What do you think is next in terms of feminism and feminist movements? What do you think is the next big push and focus?
Rosemary: I think what seems to be on the horizon for feminism in the U.S. right now is figuring out how to take what has been for several years now a very visible surge of feminist activism that has been very much focused on the personal, on everyday fight the power and oppression, everyday encounters with sexual violence, and channeling that into more sustainable, long-lasting, efforts for social change, at the policy level, at the level of more formal institutions of power.
Because on the one hand, we're living in a moment where feminism is everywhere. We can, as we've talked about, buy feminist branded products in the store.
We live in this moment, where it's everywhere, but we also live in a moment where the reality is that Donald Trump is president and we're seeing a systematic roll back of women's rights, of civil rights, the rights in marginalized communities, on a near daily basis. So, there's a disconnect there.
Somehow, we have risen to this high level of visibility within popular culture, but we're not at the same time able to create these longer lasting institutional changes. I'm hopeful that that's going to shift, that the disconnect is going to come together a little bit more. We're seeing a lot of headlines heralding what they're calling the Year of Women. A lot of feminist candidates have been running for different levels of political office. The next big issue for these movements is figuring out how to turn that energy, turn that focus, on everyday sorts of injustice, everyday sites of power, and channel that into more institutional long lasting forms of change.
frank: What new policy for women's equality are you looking for? Or, is the change you're more interested in cultural?
Rosemary: I think we need to not lose sight of either one. I don't want the pendulum to swing too far into the direction of institutional policy and let go of some of the great work feminist activists have been doing around these more every day social forms of change. We're now more aware than ever, I think of sexual harassment as a social issue, but I think they need to be paired together. I would love to see the same amount of energy and the same amount of success in the area of shoring up our policies around sexual harassment, shoring up the resources we have for survivors who are seeking legal recourse or who are seeking some kind of transformative justice within their particular cases. We know that this is an issue that is everywhere and that's undeniable, but the question becomes now what?
We need to make sure that we're creating resources for survivors who want to hold their perpetrators accountable at whatever level, to be able to pursue that. I think that's a major issue right now.
frank: What do you feel is being overlooked right now? In terms of what your research is focused on.
Rosemary: This has been the common thread, I think, in what we've talked about already, but one point that I feel I try to make in my research is that we need to be paying close attention to this shift away from a time when big name formal organizations structured with movements which came with its own set of pros and cons. There are organizational resources on the one hand, and dedicated leaders, but then there are also all sorts of exclusion and gatekeepers filtering out who gets to participate and whose voices are heard.
We're seeing a shift away from that and towards these media platforms, actually becoming the way that movements are structured. So, whereas you might have had in the past, organizations controlling a movement's communication, today, the actual message itself, whether it's a hashtag, or whether it's a platform - these forms of media are at the center of a lot of social movements today and that comes with a whole range of affordances and limitations. I think that's a major shift that's being overlooked in conversations about the future of social organizing in the U.S. and one that I try to highlight a lot in my own work.
interviews
Pain Is The Price of Consciousness
by Max Moinian
September 17, 2019
This interview with Max Moinian was conducted and condensed by frank news. Max was the co-editor of our May 2018 issue on Urban Planning.
frank: Hi! Tell us about yourself and Future Earth.
Max: I am Max Moinian, I have a Master's in Urban Design from MIT, and Future Earth is a climate change education platform, right now just on Instagram. It’s a newborn baby I had with Steph Shepherd, who is a total social media and marketing genius. We think our combined brains are good parenting. Good information that is enticing and digestible.
This all happened because mutual friends told us we were both climate change crazy ladies. We met and finished each other’s sentences. She convinced me that more celebrities would engage in environmentalism if the cause was packaged for them. So we tried a rebranding exercise. Make it cool and sexy. Do for the treehugger what Gloria Steinem did for feminism, if you will. But also survey what’s out there and fill in the gaps.
What are the gaps?
I’m not mad at that, plastics are a gateway drug to environmentalism, but let’s take it a step further and talk about petrochemicals and how the same shit making those bottles is in your activewear and household products, and powering your car and house.
Basically what we're doing is trying to visually represent information we're reading, and make it enticing and clear for Instagram. I'll do the heavy lifting and read through the dense reports, make three-step guides, and report back on Instagram. Everything from science lessons, to consumer and lifestyle tips, ways you can get involved, and movies to watch. It’s imperative to me that we reflect on the psychological, personal aspect about learning about climate change. My own journey was so emotional and I found it hard to find a shoulder to lean on and people to have those conversations with.
How did you end up focusing on climate issues?
It's crazy to think that years of Ivy League education, undergrad at Barnard, Master's at MIT, and you know, private school before that – all of it – never touched on the very rudimentary and basic information about climate change that everyone needs to know. It was never presented to us, I read headlines but they never stuck, and somehow I got away with ignoring it all of those years.
via Max Moinian
Then there I was at MIT – the grand narrative is how do we design and protect cities from the coming environmental perils? So, sea level rise, temperature rise, extreme weather, pollution, deforestation…. All of it from a policy and design standpoint. I focused on design, so, seawalls and engineering systems to address the consequences of global warming. But what about the causes? Why can’t we start there? Why aren’t we talking about it?
In design studios, we were tasked to protect cities by building things.
It really bothered me. I felt like this world of mobilized urban designers and architects are at the end of a line that starts with the science, goes through technology and policy, and leaves us with a very limited, pathetic toolkit. Real innovation doesn’t happen at the end of the line, you know?
We're still that client-based discipline where you just have to do whatever the client says and not necessarily what you stand for. I busted my ass to get an internship at BIG because I wanted to work on the BIG U. I got disenchanted in three seconds. I remember one night I called my advisor and told him I was morally conflicted.
To be fair, the opportunities the firm had were completely restricted by policy and bureaucratic nonsense. But I wanted no part in it. He told me I had to make the choice of working within the system to change it, or go full radical. And I guess I’ve been testing the outlaw territory ever since.
via Max Moinian
What's the best way to a) begin your personal education in climate change, and b) retain information without feeling constantly overwhelmed and emotionally drained?
I know better than anyone how hard it is to commit time in your life to this topic. I didn’t do it until I had six months to research and write a thesis. I thought, I'm going to devote to learning about climate change now because when else can I do this? I wasn’t worried that climate science had no clear place in urban design. I knew I’d figure out a way to get away with it.
I spent most of those days making a matcha latte, getting back in bed, and reading a book for the morning. Then writing and drawing in the afternoon. It was a glorious time of ultimate brain activation. I loved being isolated in my little academic bubble. Not everyone can do that, not everyone wants to do that, no one has the time. So here’s a cheat sheet:
Step one: start with the basic facts. How does climate change and what does that mean for the future? But also, how do we get data and make projections? What are the main causes? What are our options? Your resource is the IPCC. Don't listen to what anyone else has to say except the IPCC and climate scientists. And don’t be ashamed if you need a refresh on middle school science. There's a textbook version of IPCC reports for young adults that I reference constantly.
Step two: a brief history of how climate science has been politicized. Seeing how the proof and solutions have been muzzled by Big Oil and politics is mindblowing.
It also made me hyper-skeptical but in a good way. I love Naomi Oreskes and Naomi Klein, two badass women who write clearly but also have documentaries and interviews you can watch.
Step three: take care of yourself. It took a few breakdowns for me to admit that I wasn’t invincible and this was seriously heavy shit. It’s emotional, and most people connect emotionally. I've read the facts, I know the projections. But it never registered for me. You know, but at the same time you don’t know.
This is the equivalent of the atom bomb. This is the environmental narrative of our time, and it's really hard to do anything when you know that the problem is so far beyond your little self, your community, your country. It's the entire world, with no silver-bullet solution, and no end in sight, and that's fucking scary.
Yes, it really is.
One time, when I was in the depths of knowing too much, like borderline depression, I was sitting with a professor who will probably never know how much she means to me. As I was talking I think she could just tell something was not right, and she put her arm on my shoulder and said, "Honey, you need to read some Rebecca Solnit." So I bought this book Hope in the Dark and I've gone back to it maybe five times already. It was the hug that I needed. I needed to know that there are people that know more than me and they are still fighting. And I needed to see that they had happy normal lives, or at least appeared to.
Another game-changing book is Living In Denial by Kari Norgaard. The psychology of inaction. She says,
No one wants to feel like that. Everyone has a threshold, a cap to how much of those kind of feelings you can harbor. And we're all maxing out on our personal issues, our family, our life. You know, millennial burnout or whatever.
Who wants to willingly experience that much pain?
Right.
To exist is painful enough.
Sometimes I get pissed off watching people go about their day, nonchalant, like parked with the engine running, A/C blasting with the windows down, watching TV on their iPhone. And I feel like this person doesn't care. And I’m almost jealous at how simple life seems to be in their mind, so guilt free and chill. But to Norgaard that's actually really difficult to do: “Apathy is the mask of suffering.” It's really hard to suppress all those existential thoughts and feelings, but because it's so much harder to actually deal with them, we lean towards denial.
Being hyper-aware is a massive burden. I've never sought out therapy in my life – I just started seeing a psychologist who specializes in climate anxiety. Being an activist and educator means I’m committing to VIP care for my mental health. Because that is my MVP!