interviews
EAT OFFBEAT
by Manal Kahi
June 15, 2019
This interview with Manal Kahi, co-founder and CEO of EAT OFFBEAT, was conducted and condensed by frank news.
EAT OFFBEAT is a New York City based catering company that works exclusively with refugees.
How did you get started on this work? I know the crux of the business is in hiring refugees, are there particular guidelines about who qualifies as a refugee?
Manal: We're a catering company. We deliver authentic meals that are entirely conceived, prepared, and delivered by refugees here in New York City. Basically the model is we hire talented refugees who are looking to be in the food industry.
They happen to be with the UNHCR, they happen to be refugees by status – but they are chefs by nature.
We train them, for those who haven't had a professional culinary training or haven't had experience working in profession kitchens – we train them so they become profession chefs, we help them scale their recipes and then we deliver their dishes. It's the way they make it at home but they prepare it at our commercial kitchen and we deliver that to mostly offices and private parties or events all over New York City.
image via EAT OFFBEAT
Does hiring a refugee have any complications or benefits?
Manal: Complications? Not necessarily. They are usually referred to us by the IRC, the International Rescue Committee, and maybe that's a good place to answer your question of how we decide they're refugees.
We have a partnership with the IRC, which is one of nine resettlement agencies in the U.S. They help refugees. They help them even before coming here, they provide assistance to refugees filing for refugee status back home.
And once someone is approved they go through the very lengthy security process. They get to the U.S. and the IRC is mandated by the government to assist them in the settlement process. That includes picking them up at the airport, finding accommodations. Part of the assistance they provide is also finding jobs or employment and this is where we come in. Whenever we're hiring they send us candidates who are looking for a job who are recently resettled or who simply just want to be in the food industry. And that's how we hire.
So to answer your question on definition of who is a refugee for us, it's really whoever gets referred to us by the IRC.
Are you hiring full-time or part-time?
Manal: There's a good mix of both. It's a blend. Anyone who's a chef, who has items on the menu, who is contributing to the menu, that's a full-time position, because we need that chef to be at the kitchen whenever we get an order. We have a few positions that are more part-time.
How many people are you working with at the moment?
Manal: We're close to thirty people day to day.
Wow.
Manal: And that includes every function. That's chefs, sous chefs, delivery operators, customer service, everything all together. And it's a mix of refugees but also a couple of Americans. Especially on administrative functions.
Are you looking to expand beyond New York City?
Manal: Not necessarily and definitely not right now. We would never say "Never", that might happen an some point but for now our focus is really on New York City alone.
Are you set up as a for-profit business or a 501c3?
Manal: We are a for-profit business.
Do you feel like you're mission driven?
Manal: We are definitely mission driven. Definitely heavily mission driven. It's what guides us, it's what defines us, and it's part of who we are. At the same time we see ourselves as a food company first, we are definitely food centric, we're people centric, and the mission is very heavy. But it's very important that we are making money because that's the only way we can actually achieve our mission and keep hiring people and keep paying them decent wages.
Business is super important but for us it doesn't makes sense unless there is the social mission part attached.
Can you tell me a little bit about your own background?
Manal: I'm originally from Lebanon. I came here as a graduate student in 2013. My background was in environmental management. My goal was to go a bit more into international climate affairs. I was working on climate affairs in the Middle East and I wanted to go international. That's part of why I chose to come to New York, to be close to the U.N., multi-national institutions or organizations. And then when I came here, I was a bit disappointed with hummus in grocery stores –
I heard.
Manal: So that's really what sparked the idea initially. I started making my own. I got my grandmothers recipe and when that became successful here we thought why not commercialize it.
The first step was the hummus, the next step was...
Manal: Exactly the first step was the hummus and clearly the idea was not just make hummus and sell it, it was initially to have it made by refugees here who were being resettled here in New York City who wanted to share their hummus recipes with the rest of New York and commercialize that. That was really the idea early on. Then after that we went to studying the market, looking at the idea and we thought it was much better to go global. We though why not open it to any refugees coming from all over the world and discover these recipes that, just like hummus, are so much better when their homemade or made by someone who knows how it should taste.
We hire based on talent and passion for food regardless of where people come from, but so far it's been very diverse.
Do you think that it's hard for refugees to find work placement?
Manal: From what I see, my own personal opinion, it's different when you're an immigrant versus when you're a refugee. The only difference is, mainly when you're an immigrant you made the choice yourself, so very often you would have taken English classes, you made the choice as to where to go and when to go and why to go. But when you're here as a refugee very often you actually had to.
And why that makes it a bit harder is because when you come as an immigrant, when it's you're own choice, you may have come as a student, you have a bit more leeway and a bit more time to give it more consideration and decide whether you're going to go and what you're going to do exactly. Whereas if you come as refugee very often you just have to flee and you have to make it work with whatever.
I wouldn't say it's extremely hard to find a job. Jobs are available. It's similar to anyone who's looking for a job. It is definitely much harder to find a job that is a decent wage and a good job that makes you proud and that brings your dignity back – because very often you don't have transferable skills, you probably don't speak the language, so if you had training as an accountant before coming here it's much much harder to find a job as an accountant than to find a job at something else you're not necessarily passionate about.
Is there anything you've learned in the process of working with refugees about the refugee process?
Manal: One thing we've learned is that simply by providing a work environment and an atmosphere where people form a community, and they help each other even indirectly by being part of that kitchen and part of that community, people start to integrate and adjust and get adapted to their new lives much easier than when they're isolated and do not have a supportive community around them.
I see it happening in our kitchen.
I see a very high level of resilience that I think is notable and particular. All of our chefs, you can just see it, they're ready to do whatever it takes to succeed and they're very committed to the work they are doing. They are also very adaptable. Whenever we have a problem, something going wrong, everyone is very involved in the work and passionate about it and finds a solution. I think there's that added characteristic that is very common among everyone who's on our team.
What are your goals moving forward?
Manal: We have three goals. The first is to provide quality jobs to talented refugees who want to be in the food industry. The second is more about New Yorkers – it's about introducing New Yorkers to this menu and off the beaten path cuisines and somehow connect them, build bridges, between them eating our food at their homes or offices and us cooking in the kitchen. And the third ultimately is about changing the narrative around refugees, showcasing a different and more positive story.
What do you think the current narrative is around refugees?
Manal: That's a good question. Very often the narrative is around a more negative rhetoric, "they are stealing our jobs, not contributing to the economy, taking resources away." Or if it's positive it's all about how vulnerable the community is and how they always need charity, they always need help. Those are two concepts we are trying to change or at least provide one example where it's not necessarily the case, and we really push our customers to shift perspectives a bit, change perspectives a bit. Because in our case we refugees, we immigrants, are actually helping New Yorkers discover something new. It's all about shifting the table on that.
We're a 'for profit' we're not a 'non-profit'. Part of that is to show our chefs are contributing to the economy. They are contributing to making a richer food scene here in New York. They're active contributors to the economy. They're adding value. They're bringing value. And that's the other thing we want to highlight. They're not relying on charity, they're not taking they are contributing, they're paying their taxes.
The narrative becomes less about pity and charity and more about contribution and resilience.
Manal: Exactly!
Seeing people for who they are and what they have to bring rather than the status they came with.
image via EAT OFFBEAT
interviews
New York City Housing Authority with Polina Bakhteiarov
by Polina Bakhteiarov
May 3, 2018
This interview with Polina Bakhteiarov, the Deputy Director for Real Estate Development at NYCHA [New York City Housing Authority], was conducted and condensed by frank news. It took place April 24, 2018, in New York City.
Can you tell us about yourself and how you found yourself at NYCHA?
I was born in Moscow, Russia, came to the States as a child and grew up in Massachusetts. I ended up going to MIT and doing a five year program where I did double undergraduate degrees in Urban Planning, City Planning and Civil Engineering, and then a master's in City Planning.
I came to MIT wanting to do bioengineering, having no idea what that was. My freshman year was the year after Katrina, and I was walking down the hallway at school one evening, and this flier caught my eye. It was a discussion about recovery and resilience in New Orleans post Katrina, hosted by a professor named J. Philip Thompson. I was like, wow! I had been interested in what happened, what was going on in New Orleans at the time and wanted to go down there, but my mother was like, “no, you're not going anywhere”, I was 17. So I went to this forum to see what it was all about.
Phil ended up being my adviser and longtime mentor. He just got elected Deputy Mayor for strategic policy initiatives across the street. So we're looking to partner in a new way at this new stage of the game.
Tell us about NHYCA.
New York City New York City Housing Authority, NYCHA, we call it the acronym, is a huge organization, about 10,000-11,000 employees. We're technically part of the city of New York government, but we're also federal, so we’re in this strange purgatory of being funded by the Feds, but then reliant on City Hall.
NYCHA is the largest residential landlord in North America. We have about 2,000-2,500 buildings, and about 2,500 acres of land that comprises around 320 developments of various sizes. Small developments can be a walk up, then the largest development is Queensbridge, which has 3,000-4,000 units and about 7,000 people who live there. The scale is vast. We also corner about 8 percent of the rental market in NYC. We have a lot of untapped power which is very interesting for me because my I'm starting to get into the area of public asset management, and public finance, and how we can better leverage our public assets to generate additional income. Not just within the NYCHA world, but in government in general.
It's really started to pique my interest, especially because of the federal conversation, for better or worse, around infrastructure. Regardless of the motives, and even the mechanics of that conversation, there is still a legitimate point around the fact that we don't leverage our public assets, bridges, roads, airports convention centers etc.
How you would like to leverage NYCHA's assests?
One of the ways we do it now is through our infill program. We have two programs. We have what we call "100 Percent Affordable Program", and then we have the, "NYCHA Next Generation Action Neighborhoods Program", or the "50/50" program. In both of those programs we identify underutilized or vacant land within our development campuses for a new construction project. On the 100 percent affordable side, we build a building and all the units are up to 165 percent AMI [area median income], so there's different levels of affordability there.
On the 50/50 side, same concept. Identify a plot of land that’s developable, and when we construct a building, 50 percent of the units are affordable, and 50 percent are market rate. We take the revenue from the deal and reinvest a portion into the development on which the new building has been constructed, and then the other portion goes to the highest need development. The ones in the worst conditions, and in need of investment in systems, grounds etc.
That's like putting our toe in the water. Taking the intrinsic value of our developments and figuring out how to extract that value, and then reinvest it back in.
In order to be truly able to put any type of dent into that huge number, that keeps on rising, we have to get creative.
Is the 50/50 housing model working?
We have not actually constructed the building yet. That was rolled out in 2015 under the Next Gen NYCHA strategic plan, which is a 10 year initiative. The mayor is very aggressive in his housing goals, and he wanted to pilot this new structure, and this new framework.
What were the main points of anger towards the 50/50 idea?
The biggest fear is gentrification. You're bringing folks who can afford a market rate apartment in some of the hottest neighborhoods in New York City (Upper East Side, Prospect Heights, Williamsburg, Lower East Side). So gentrification is the biggest issue. The fear of rising rents and displacement, although that still bleeds into the new construction side, because residents oftentimes see a new building as an indicator that change is coming and folks are going to be pushed out.
The other issue is the destruction with the construction. The destruction of folks daily lives and how the new building will impact the lay out of the development, the neighborhood, what these new folks coming to live there bring. The cultural implications. There are a lot of considerations we're working through with residents in that process.
We're trying to continue to expand our thinking. One of the areas that we are now exploring preliminarily is selling air rights because it would really, really change the game for us.
How does that work, and how do you go about getting that approved?
A couple of things. One is the federal process. We have to figure out if HUD will allow us to do this, because it is still a transaction. We've been talking with with HUD about how to do that. It seems like everyone is fairly excited about it. Residents like that strategy because there's no construction, it doesn't disturb their daily lives. Politically, I think that it could really be a win for both the legislative and executive branch because again, it's really a cash cow for NYCHA with a very minimal administrative burden.
Do you anticipate backlash with that program, because you would in essence be throwing an issue onto another person? The idea of changing the New York City Landscape, the idea of environmental impact? The buildings you sell to, exceeding what they should be exceeding.
The buyer of the rights would only be able to use them to the extent that the zoning for their parcel, or parcels, allows. They would still have to go through every process on the city and state level with regard to environmental review. Every other type of testing that needs to get done in order for them to pull their permit. They would not be able to bypass any of that.
Okay, got it.
I want to talk about what I do, which is on the preservation side of things.
Sure!
The purpose of our team is to structure public-private partnerships in order to preserve public housing in the long term. The main tool that we use is Rental Assistance Demonstration. It's an Obama administration initiative that began around 2011, and is really a way to open up new avenues of capital, coming into a development that's prohibited within the public housing framework.
What RAD allows us to do is switch the funding for public housing developments from public housing, what we call Section 9, to Section 8 housing choice vouchers.
What that allows us to do, is go to the markets and bring in additional capital for that development, which was previously prohibited from us.
Our program focuses, once we get that financing package, on three pillars. The first one is a very substantial rehabilitation of the development under the federal guidelines. We have to address the 20 year capital needs of that development. We also switched the management to a private property management company which allows for streamlined property management, and also allows residents to revisit the conversation around house rules, which is something that NYCHA used to enforce very strictly back in the day. Over the past couple of decades it's really deteriorated. A lot of residents, in the forms that I've engaged with them, complain that there are no standards for how these communities are supposed to function. The last piece is around social services delivery. With the conversion we also bring in an onsite social services provider to really increase the services that folks are receiving in the development, tailored to the needs of that particular community.
Where does this work fit in under the larger umbrella of “planning”?
The great thing about planning is that it can be defined in so many different ways. For me, I see us focused on the housing aspect of planning. We are definitely very implementation focused. We obviously rely on planning studies and analyses that are done by our colleagues at the Department of City Planning, housing preservation, and development, and even internally have folks that do planning oriented analyses. But we're really focused on the implementation. We're looking at how we choose the developments that go through the Section 8 conversions.
We do look at it from a planning lens. We're looking at neighborhood context. One of the things that I've been looking to to add to that particular planning process, for our preservation pipeline, is that particular piece. When we first started the pipeline planning for RAD, it was really based off of financial feasibility. What we were doing was taking developments that were in some local proximity to each other geographically, and figuring out how to make them work financially. Because we're bundling developments together, we're not doing one at a time in order to get efficiencies. That's a great baseline, but there are other factors that we have to take into account when we do this planning.
There's also the piece around political planning.
What is NYCHA’s ultimate goal?
Our ultimate goal is to dig ourselves out of the $17 billion hole. We've lost our identity as a landlord, because that's really what we are. We house 1 in 14 New Yorkers. We have about 400,000 people in public housing, an additional 200,000-250,000 via the Section 8 program. We really need to get back to that identity, of being a strong landlord.